How to get the look

LINDA: In my opinion, they are both incredibly trendy at the moment. However, my favourite look to create would have to be eyes.

This look isn’t a smokey eye, as there’s no eyeshadow used. Would a bold red or fuschia lip work here?

LINDA: No, only a light pink lip would work for this look. The eyeliner used here creates such a solid and dramatic line that the bold lip colour would fight the already heavy eye makeup.

LINDA: Don’t wear lipgloss if you’re going to the beach! It’ll just get stuck in your hair if it’s windy.

If you suffer from dry lips, is it OK to wear lipgloss?

LINDA: Absolutely. A lot of lipglosses have a built-in conditioner that nourishes and can be quite relieving for the lips.

LINDA: Unfortunately, there aren’t any Maybelline tinted moisturisers available in South Africa, but there are plenty of Maybelline foundations that have a built-in SPF.

LINDA: This eyeshadow would suit any eye colour really, just remember, when applying, keep close to the upper and lower lash line. Also, don’t blend beyond the length of the lashes. You don’t want to look too over the top.

LINDA: I have two! Firstly, keep your eye makeup simple (therefore no smokey eye, gals!) and wear a long-wearing lipstick. This means you won’t have to touch it up as often. Red lipstick also makes your teeth look whiter!

What is the easiest way to find the right foundation for your skin tone?

LINDA: It’s best to test a foundation on your cheek, up to your jawline. The product that melts into your skin the best (or looks basically invisible) is the perfect shade for you.

What is the biggest mistake women make when choosing foundation?

LINDA: Choosing the incorrect colour has got to be number one! Many women also wear a foundation that is too dark in order to fake a tan. I would recommend using a bronzer to achieve a healthy glow.

LINDA: Yes! Don’t ever reapply mascara once it has dried. Rather apply more mascara when it’s still wet. There’s nothing worse than spider lashes!

Linda O'Connell is an official make-up artist for Maybelline South Africa. She was a judge for our FAIRLADY Best of Beauty Awards 2011.