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Introducing pureDKNY. More than a fragrance... A state of mind, a way of being, living responsibly.

In a world that moves faster every day, we yearn for a feeling of peace – a moment set aside for the things that are closest to our hearts: love, joy and comfort. pureDKNY captures that moment. It embraces all that is pure and honest in the world. A caress from your soulmate. A smile from a child.
The sun on your skin. Sensuous and tender, pureDKNY is the epitome of simple luxury.

Because pureDKNY strives to be responsible, conscious and environmentally aware, it features authentic good will as its signature ingredient. The drop of vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda, the majority of whom are women. pureDKNY is partnering with CARE, a leading humanitarian organization fighting global poverty, to help these women who are playing an integral role in the creation of the fragrance. It will help make a little difference in the world, one drop at a time.

The packaging communicates its message in style, and in substance. The clear glass bottle is inspired by
a raindrop – all curves, no hard edges. The glass is 100% recyclable. The carton is printed with lower VOC inks and made from certified forest paper.

The DKNY woman is true to herself, so her fragrance has to be just as authentic and genuine as the life she’s created. That’s why pureDKNY is more than a fragrance; it’s a state of mind, a way of being and a way to make a small difference, pure and simple.

How to

• Call: +27 (0) 21 405 1905/6 (Office hours: Monday to Friday, 07:30–17:00)
• SMS: Subs FAIRLADY to 32361 (SMSes charged at R1 each).
• Email: fairlady_subs@media24.com
• Online: Mysubs

This limited offer is valid until 12 April 2010 and applies only to annual subscriptions by South African residents.