Supporting strong women!

Nominate a woman who gives selflessly to her community and she could win R20 000 cash to further fund her passion with MenaCal.7’s #WomanToTheBone campaign.

Women are leaders, builders and nurturers. MenaCal.7 knows this – which is why they have just launched their Woman to the Bone campaign – to acknowledge that women are the backbone of the nation.

The phrase ‘to the bone’ means ‘total and complete’. It draws inspiration from women’s commitment to protecting their families, uplifting their communities and contributing to our nation, no matter the impact on their health. The campaign features some of South Africa’s leading women (Leanne Manas, Amy Kleinhans-Curd and Refiloe Seseane) and the aim is twofold: to uplift women, and bring awareness to the threat of osteoporosis – a disease that women are particularly susceptible to.

Did you know that one in three women over the age of 50 have osteoporosis? Women are especially prone to calcium deficiency as a result of pregnancy and menopause. As our bones gradually lose density and become weaker, the risk of fractures increases.

MenaCal.7 supplements contain Calcium, Vitamin D3 and Vitamin K2 to ensure optimal bone health, so we can continue being beautiful and powerful to the bone. Vitamin K2 is a key ingredient that keeps calcium in your bones, not your arteries, thus avoiding the risk of calcification and associated heart attacks.

MenaCal.7 have also chosen three prolific #WomanToTheBone ambassadors. Businesswoman, journalist and philanthropist Leanne Manas summitted Mount Kilimanjaro to raise funds for disadvantaged girls through the Nelson Mandela Foundation. Amy Kleinhans-Curd became the first non-white Miss South Africa in 1992. At the Miss World event at Sun City, she refused to walk with the old apartheid flag and carried a white flag symbolising peace instead. And in later years, she founded Dial-A-Teacher, a homework assistance and study advice line for learners. Refiloe Seseane is a popular actress who holds degrees in economics, finance and marketing, and was part of Michelle Obama’s 2011 Young African Women Leaders’ Forum. She is the founder of 18twenty8 – a non-profit organisation that empowers women by developing strategies for educational development.

In order to encourage and support women’s strength, MenaCal.7 has set up a project in association with The Clothing Bank. For every MenaCal.7 product sold, R2 will go to female upliftment. The Clothing Bank is a non-profit organisation that assists unemployed women in becoming independent; they collect excess clothing from local major retailers while training disadvantaged, unemployed mothers to start their own informal retail businesses and sell the clothing for profit.

Who do you consider to be a #WomanToThe Bone and an inspiration to us all? Nominate the woman who you feel is giving selflessly to society and her community. Your nominee could win R20 000 cash to further her purposeful work! Find out more about this initiative at

  • This unregistered medicine has not been evaluated by SAHPRA for its quality, safety or intended use.